Microsoft revealed late this evening that it would be launching a new $300 million advertising campaign in an attempt to reposition Windows and the PC. What is so surprising about this campaign, however, is that the theme of the campaign is a direct response to the Apple ads that everyone loves so much. That's right--"I'm a Mac." "And I'm a PC." The first advertisement will even include an actor dressed to look just like the PC from the Apple ads.
Such a bold move is very risky. The New York Times astutely recognizes the two possibilities--the public will recognize it as a swift and confident response to their attackers, or they could see it as giving credit to their bullies. I'm predicting that the ad campaign will be hugely successful. The campaign will be headed up by the same agency that rebranded Burger King with "Have it Your Way." If the two online ads are any sign of things to come (the ones featuring Bill Gates and Jerry Seinfeld), I think Microsoft is on their way to letting PC owners once again say with pride, "Yeah, I'm a PC."
2 comments:
Except microsoft just announced they are canceling the ads with Jerry Seinfeld.
I think I saw one yesterday, unless they haven't begun yet (maybe I was mistaken). There were a lot of celebrities in the commercial and you could definitely tell it was in direct response to the Mac ads. I own a PC but want a Mac so I'm on both sides.
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